So you’ve decided to finally glow up your brand online? Love that for you. However, there’s a bit of a twist here. So, you’re now staring at 50+ agencies. And wondering which one won’t ghost you mid-project or charge you a small fortune to do absolutely nothing, that’s a lot of work.
Don’t worry. We got your back (as always!). Let’s break it down into 10 fun, no-nonsense tips for you. And yeah, they will help you hire the perfect digital marketing agency in Ireland. Ready, set, READ!
1. Know What You Want
Firstly, before you even decide to hit up Google, you need to ask yourself some questions. So, what do you want this agency to do? More website clicks? TikTok fame? Better Google rankings? Yeah, just get pretty clear on your goals.
Now, if you don’t know what you want, how’s anyone else supposed to help you get it? A good digital marketing agency in Ireland needs direction to make magic happen. So write it down. Make a little goals list. Manifest it. But like, also communicate it.
2. Stalk Them (In a Nice Way)
Secondly, now it’s time to wake the little detective in you. You know, to do a little harmless stalking. The key here is to check out their website, socials, reviews, and case studies. Like if they’re talking big but showing nothing, that’s a red flag.
Basically, a solid digital marketing agency in Ireland should have a clean website and decent branding. Moreover, they and some client success stories that make you go “oooh.” Bonus points if they’re active on social media and not just ghosting since 2021.
3. Make Sure They Understand Irish Vibes
Thirdly, you should know that you can’t market in Ireland using only American or UK trends. Our humor, slang, and culture hit differently.
So, ask if the agency knows what Irish consumers are into. Can they make content that speaks to someone in Dublin, Cork, or Limerick? A digital marketing agency in Ireland should get our banter—and how we shop online.
4. Don’t Fall for Buzzword BS
Okay, so some marketing companies like to use complicated words. For instance, they might say something like “conversion-optimized holistic branding funnel strategies.” Honestly, it’s like, what on earth does that even mean? It sounds really impressive. However, if they can’t explain what they do in plain, simple English, then maybe they don’t even know it that well themselves.
A really good marketing company keeps things easy to understand. Therefore, when you talk to them, you should walk away thinking, “Okay, that makes sense.”
You shouldn’t feel like your brain just did a marathon! Furthermore, clear talks show they know their stuff. Plus, they can help you without confusing you with a bunch of fancy talk. Moreover, it’s a good sign when they can break down complex ideas into simple steps. Also, you’ll feel much more confident if you understand their plan. So, look for agencies that speak your language, not some weird marketing jargon.
5. Ask What’s Included
Not all marketing packages are the same. Some include SEO, PPC, email campaigns, content writing, and more. Others? Just the basics.
So always ask: “What do I get if I sign this contract?” A trustworthy digital marketing agency in Ireland will be crystal clear and not try to sneak in hidden fees later. Transparency = trust.
6. Get the Vibes Right
You wouldn’t date someone you can’t stand, right? The same goes for hiring an agency. You’ll be in regular contact—meetings, emails, DMs, all that—so you want a team that gets you.
If they make you feel heard, respected, and low-key excited to hop on a call with them? That’s a win. Good vibes only, always.
7. Look at the Whole Team
Some agencies show off their founder a lot—but guess what? That’s probably not the person doing your day-to-day work.
So ask: Who’s running your campaigns, writing your ads, designing your graphics? A professional digital marketing agency in Ireland will proudly show off their full team and make you feel confident in all of them—not just the CEO.
8. Ask for Data, Not Just Vibes
Cool graphics and funny captions are nice. But are they getting you leads? Sales? Website clicks?
You need an agency that lives for analytics. Ask them how they report success, how often you’ll get updates, and how they track what’s working (and what’s flopping). A great digital marketing agency in Ireland will send you monthly reports that actually make sense.
9. Be Real About Your Budget
Also, let’s keep it real. Basically, good marketing is not cheap at all. But you don’t need Elon Musk’s money to get results either.
The key is to be upright honest about your budget, and find an agency that works within it. A solid digital marketing agency in Ireland will tell you what you can realistically get without overpromising or underdelivering. If they’re charging pennies and promising the moon? That’s sus.
10. Start Small, Then Level Up
Lastly, no need to jump into a 12-month contract on day one. Test the waters first—start with one service like content creation or social media.
See how the agency communicates, how fast they work, and what kind of results they deliver. If it’s giving “OMG, I love this,” then feel free to scale up. So, yeah, you know, baby steps, but make it strategic.
Conclusion: You Deserve an Agency That Gets You
Hiring the right digital marketing agency in Ireland doesn’t have to be stressful. Know your goals, do your research, and trust your gut. The right team will vibe with your brand, speak your language, and help you grow online without giving you a headache.
Take your time, ask questions, and don’t settle for anything less than a team that makes your brand feel “unstoppable” (No pun intended SIA!)
If you want help making a checklist or even want me to help compare a few agencies slide into our DMs (well, you know, metaphorically)
