Born X Raised is more than just a fashion label. It’s a cultural movement birthed from the soul of Los Angeles. Founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand is known for its raw authenticity, deep-rooted identity, and unapologetic pride in its local heritage. Born X Raised speaks to a generation that values storytelling through style—an ethos forged from the concrete and culture of inner-city L.A.
Unlike many other streetwear brands that often gravitate toward global appeal from the start, Born X Raised chose a different route. It stayed rooted in its origin, highlighting local experiences, the struggles of gentrification, and the stories of the original neighborhoods. For Spanto and 2Tone, this wasn’t just fashion—it was a way to represent the people and the places they grew up in.
The Power of a Name
The name “Born X Raised” isn’t accidental. It represents the pride of being from somewhere, of being shaped by a place and owning that identity with boldness. For the founders, it was about preserving the culture of communities being lost to rapid change. It was a statement against being erased. The name says everything: born here, raised here, and never forgetting where you came from.
In an age where cities change almost overnight, Bornxraised hoodie became a voice for those who felt displaced in their own hometowns. It reminded people that even if the skyline shifts and neighborhoods evolve, their stories and identities are still valuable—and worth wearing.
Cultural Commentary Through Clothing
Born X Raised doesn’t just design clothing—it delivers messages. Each drop is laced with meaning, whether it’s a reflection on the loss of community due to gentrification or a celebration of Chicano culture, L.A. street life, or West Coast traditions. The graphics, slogans, and designs tell stories you can’t ignore.
From its early pieces that featured slogans like “Gentrification is Genocide” to collections celebrating Native American heritage or paying homage to classic L.A. sports teams, Born X Raised became a voice for the voiceless. It tackled social issues without watering down its message for commercial comfort.
This is what made the brand stand out. While other streetwear lines focused on hype and collaborations, Born X Raised remained focused on meaning. Their collections weren’t just seasonal—they were statements.
A Deep Connection with Los Angeles
Born X Raised is inseparable from Los Angeles. The brand is painted in the city’s grit and grace. Whether through photo shoots in iconic neighborhoods or collaborations with local artists, the identity of the brand is tied directly to the heartbeat of L.A.
It’s not just about aesthetic representation; it’s about real connection. The brand has hosted block parties, community events, and charitable initiatives that support local youth and families. These aren’t marketing strategies—they’re reflections of the founders’ lived experiences.
L.A. is often glamorized in pop culture, but Born X Raised shows the real L.A.—the complex, diverse, and often overlooked sides of the city that rarely make it into mainstream fashion.
Spanto’s Legacy: A Vision That Lives On
Chris “Spanto” Printup, the co-founder of Born X Raised, was more than just a designer. He was a visionary with a deep love for his people and his roots. Diagnosed with cancer at a young age and later surviving a nearly fatal car accident, Spanto’s life was marked by challenges that fueled his drive and passion for storytelling.
He poured his experiences into the brand, turning trauma into triumph through creative expression. His perspective gave Born X Raised a heartbeat that was real and relatable. Tragically, Spanto passed away in 2023, but his legacy lives on through every collection, every community project, and every person who wears the brand with pride.
His loss was felt across the fashion world, the music industry, and especially in Los Angeles. But instead of dimming the brand’s light, it further ignited the movement. Spanto’s spirit continues to guide Born X Raised in its mission to represent those who often go unseen.
Collaborations with Meaning
While Born X Raised built its foundation on authenticity and community, it didn’t shy away from high-profile collaborations. However, unlike many fashion brands that partner up for the sake of clout, Born X Raised chooses collaborators that align with its values.
The brand has worked with the likes of Nike, the Los Angeles Dodgers, and even the NFL—but always on its own terms. These collaborations weren’t just about logos and limited-edition gear; they were about amplifying cultural pride and hometown loyalty.
Each partnership was carefully crafted to reflect the voice of the brand without diluting its message. Whether it was designing a special Dodgers cap or a Nike Cortez sneaker drop, Born X Raised kept its identity intact.
The Future of Born X Raised
Born X Raised has grown from a niche label to a respected force in streetwear culture. But it’s still not chasing trends or playing by the traditional rules of fashion. It’s carving out its own lane.
As streetwear continues to evolve and the fashion world becomes more inclusive of different narratives. Born X Raised stands as proof that authenticity always resonates. The future of the brand likely includes more powerful collaborations, continued community engagement, and bold storytelling.
The loss of Spanto created a void, but it also made the brand’s purpose even clearer. The mission now is to honor his vision, keep telling stories of marginalized communities, and never forget where it all started.
Final Thoughts: Why Born X Raised Matters
Born X Raised matters because it represents something deeper than fashion. It’s a reminder that clothing can be cultural armor. It can express identity, protect heritage, and speak out against injustice. In a world flooded with fast fashion and fleeting trends, Born X Raised offers something timeless: truth.
It’s a brand for those who are proud of where they’re from, who wear their story on their sleeve. Who understand that real style starts with knowing who you are.
