Are you aware that using videos can increase the conversion rates of websites by 86% and retention rates by around 95%? Animated explainer videos have this undefined power. Custom explainer video is perfect for entertaining audiences while using different concepts and messages at once.
An explainer video is a short clip ranging from 30 seconds to two minutes with a focus on simplifying a concept, product, or service for maximum audience understanding. Businesses or brands usually utilize these videos to showcase themselves, their products, and their services for prospective clients. These videos are a fun and quick way of breaking down difficult concepts into easy and understandable ideas.
Viewers are drawn to animated explainer videos that feature characters, smooth transitions, eye-catching infographics, and engaging motion effects. These videos are used on websites and social media, as well as included in presentation or onboarding materials to give a summarizing introduction about the company to clients or employees. Businesses use different types of explainer videos in their marketing efforts to convert clients into loyal customers.
Today, in this article, we will look at some compelling explainer videos that have produced amazing results for their businesses. Let’s go through the details of these videos and get inspired to create explainer videos that can produce similar results for your business.
Slack
The 2D screencast animated explainer video by Slack titled ‘ Introducing Canvas – A New Surface To Share And Organize Knowledge’ is an amazing example of compelling explainer videos. The main aim of this video is to introduce Slack Canvas, where teams can collect, organize, and share information.
The video showcases tools such as tracking items and requesting approvals in action. It also focuses on displaying the benefits of the platform, such as easy collaboration, connectivity, and flexibility. The videos stick to the brand’s main colors, and the bold contrast in the animations really helps make everything easier to read. The video also includes smooth transitions and zoom-ins for better engagement.
Google Cloud Tech
The 2D animated explainer video by Google Cloud Tech named ‘What Is Data Centre?’ gives you a clear picture of how data moves across the whole Google network. The video explains data centers, their evolutions, and their current state in a compelling way. It also shows how Google excels at handling data centers, optimizing scales, and reducing operational expenses. The video uses bright colors and super quick yet smooth transitions. This explainer video is super amazing because the style is very simple and digital-friendly, which provides clarity and simplicity.
Atlassian
Atlassian’s 2D animated explainer video titled ‘What is Opsgenie?’ is a long-form explainer video that discusses the complexity of IT environments and the challenges of email notifications. It presents Opsgenie as a remedy and emphasizes the tool’s features and functionalities. The video concludes by highlighting how simple it is to begin using Opsgenie. This animated explainer video employs circular icons for its fluid visuals and features infographics and flowcharts to capture the viewer’s attention.
Figma
The animated motion graphic video from Figma, ‘What’s Figma?’, serves as an introductory piece that presents Figma as a platform for collaborative team design. It underscores Figma’s goal of enhancing productivity and creativity. The video effectively showcases its advantages, including cloud collaboration, seamless workflow integration, and the absence of version control problems. The video features lively colors with high contrast and gradient effects. It also features various abstract forms, striking text, rapid transitions, and animated graphics to engage and draw in users.
Outreach
The animated explainer video featuring motion graphics and typography from Outreach, called ‘What is Outreach?’, serves as another excellent illustration of top-notch explainer video creation. The video emphasizes the difficulties, including prediction errors and reduced deal speed, while presenting outreach as a platform for sales execution. The video showcases Outreach’s brand hues using white text to enhance readability and highlights the platform’s essential advantages for businesses.
Zoho
Zoho’s 2D vector-style animated explainer, called ‘What is Zoho One?’, uses simple faceless characters to represent different departments within a company. The video kicks off by introducing Zoho One as an all-in-one business suite and goes on to showcase how seamlessly everything connects, helping businesses run more smoothly and efficiently. The videos also use simple transitions and icons to summarize the benefits and reinforce the tagline at the end.
Monday.com
One more explainer video that deserves our attention is the 2D and 3D animated explainer video titled ‘Monday.com Work OS’ by Monday.com. This video employs striking colors, lively motion graphics, and 3D features to present Monday.com Work OS as a flexible platform. It emphasizes its advantages, including flexibility, security, and scalability. This video effectively presents the platform as a complete solution and emphasizes the platform’s interface. It also highlights the specialized products that monday.com provides for different business requirements.
Bottom Line
Undoubtedly, explainer videos are fantastic and highly effective in clarifying the main features and functions of any product, service, process, or solution. These videos can be made in different styles and are super helpful in breaking down complex concepts into easy and understandable ideas. Experimenting with varying styles of video can help you attract and retain your customer just like the companies mentioned above have leveraged the power of an excellent explainer video production in their own style and brand colors.
Connect with a skillful video production company like Video Jeeves to create your custom explainer video or product demo video. They have a team of highly skilled video creators, editors, and scriptwriters who can help you create animated explainer videos that not only attract and retain customers but also help your marketing efforts go above and beyond your expectations.
