The xplr merch brand, created by popular YouTubers Sam and Colby, has grown from a simple slogan into a full-blown lifestyle movement. Rooted in exploration, curiosity, and the thrill of the unknown, XPLR merch has become a must-have for fans of the paranormal duo. But what exactly are the best-selling items in the XPLR merch lineup?
1. Hoodies: The Crown Jewel of XPLR Merch
Without a doubt, hoodies are the most popular item in the XPLR store. Known for their bold graphics, minimalist logos, and ultra-comfy fit ,sam and colby xplr merch are a staple for fans who want to represent the brand while staying cozy. Seasonal drops often include limited-edition colors or designs tied to a specific theme or investigation series, which makes them even more desirable.
Some of the top-selling hoodie collections include:
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“Explore Club” Series – Featuring the classic XPLR logo and often paired with glow-in-the-dark ink or reflective prints.
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“Hell Week” Editions – These drop during high-profile paranormal events and tend to sell out fast.
2. Graphic Tees: Everyday Essentials
T-shirts are another fan favorite, especially during spring and summer. They’re versatile, affordable, and offer a great entry point for new supporters of the brand. Designs often include phrases like “Seek the Unknown” or stylized prints of haunted locations the duo has visited.
One of the all-time favorites was the “Stanley Hotel Tee”, which dropped after Sam and Colby’s visit to the infamous haunted Colorado hotel. The combination of urban fashion and paranormal storytelling makes these tees stand out.
3. Hats and Beanies: Low-Key and Stylish
For fans who want to rep XPLR in a more subtle way, hats and beanies are a go-to. The XPLR embroidered dad hat and black logo beanie have remained consistent top-sellers thanks to their clean design and unisex appeal.
Their versatility allows them to fit seamlessly into both casual and streetwear styles, often worn by Sam and Colby themselves in vlogs and investigation videos.
4. Limited-Edition Drops: Fast Sell-Outs
Some of the brand’s hottest sellers are its limited-edition items—often released during high-profile investigations or events. These include:
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Glow-in-the-dark prints
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Crossover merch with specific haunted locations
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Time-limited Halloween drops
These exclusive pieces generate hype not only because of their design but also because of their scarcity. Once they’re gone, they rarely come back—making them collectibles in the eyes of die-hard fans.
5. Posters and Stickers: Fan Favorites for All Ages
Affordable and expressive, XPLR’s posters and sticker packs have become hot items among younger fans. Posters often feature stylized photos from popular YouTube episodes, while sticker sets let fans decorate laptops, phones, and journals with their favorite paranormal-themed graphics.
The “Haunted Series” Poster Pack remains one of the most re-ordered items since its first release, serving as a visual timeline of some of Sam and Colby’s most iconic moments.
6. Accessories: Under-the-Radar Hits
Accessories like XPLR lanyards, bracelets, and phone grips may not get the spotlight like hoodies or tees, but they sell in high volume due to their price point and collectibility. These are especially popular during meet-and-greet events or as stocking stuffers during holiday sales.
Why XPLR Merch Sells So Well
The success of XPLR merch goes beyond just cool designs. The brand is fueled by a community of fans who feel deeply connected to Sam and Colby’s journey. Every item tells a story—whether it’s tied to a haunted location, a life motto, or a moment that gave fans chills.
Plus, with high-quality materials and a strong social media presence, the merch line holds its own against major streetwear brands, all while staying true to its roots in exploration and mystery.
Final Thoughts
From cozy hoodies to collectible accessories, XPLR merch is more than just clothing—it’s a badge of curiosity and courage. Whether you’re looking to make a bold statement or simply show support for your favorite YouTubers, the best-selling items in the XPLR collection offer something for everyone.
