Businesses often seek help from print advertising companies to reach their target audiences. Such agencies specialize in creating print ads and placing them in various locations or publications like newspapers and magazines. That is why the print department of such companies must be efficient so that they can provide customers with seamless services.
That said, significant challenges can keep them from achieving this milestone. For instance, the rising cost of printers and printing materials and environmental concerns can be the biggest hurdles. Renting a printer, copier, or a multifunction device is a better approach to address these concerns. This method offers a cost-efficient and sustainable way of fulfilling your print needs.
This guide will answer why you should lease a printer for your print advertising company. So, keep scrolling down if you want to learn more.
5 Reasons to Lease a Printer for a Print Advertising Company
Print advertisement has long been an effective marketing strategy. Companies offering this solution provide businesses with a reach to the masses. However, such organizations often face a range of challenges in their printing departments. These include adapting to technological advances and maintaining their printing machines efficiently. Leasing a printer can offer matchless scalability and hassle-free technical support to resolve these problems.
Let’s focus on the five reasons to lease a printer for a print advertising company:
1. Smaller Upfront Investment
It is the first and most beneficial aspect of renting a printer for your print advertising company. Generating high-quality prints is the most important thing to impress your customers and gain their trust. Such materials can only be printed by using a modern, top-notch printer or photocopier. The problem is such machines can be highly expensive and out of the reach of startups and SMBs.
If you do not have the budget to purchase a state-of-the-art printing device, worry not. You can always opt to rent a printer, a more cost-effective solution in this regard. Unlike buying equipment, you do not need a hefty amount of money to lease one. Instead, it offers the feasibility of spreading out costs over a determined period. You can contact a reliable printer rental service like Xeratek to reap this benefit.
2. Easy Monthly Payments
The next critical advantage of printer leasing is also about financial perks. It not only frees you from the burden of paying a substantial amount of money outright but also gives you a chance to spread payments over months or even years. It is particularly advantageous for startups in the print advertising sector that might not have the required financial resources to own printing equipment.
Predictable monthly expenses are another way this aspect can benefit you. How? It enables you to budget and manage your finances more effectively as you know what you are going to pay at the end of a month. Forecasting and planning printing costs will lead to better financial stability, which is critical for the progress of your business.
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3. Flexibility and Scalability
What can be the biggest problem when you buy a printer? According to experts, a lack of flexibility and scalability can create significant hurdles for owners. The reason is that as your print advertising business flourishes, you will need to upgrade the printing resources, which can become an unbearable financial burden.
On the other hand, when you rent a printer, photocopier, or MFD, avoiding this problem becomes easier. First of all, with a rental contract, you can pick any printer according to your specific needs for a specific period. Secondly, upgrading to newer technology does not require you to break the bank.
4. Hassle-free Maintenance and Support
For an organization that revolves around its printing department, nothing can be more frustrating than an impaired or damaged machine. It can result in operational disruptions, causing financial and reputational losses. Renting a printer can prevent such incidents for the following reasons:
- Professionals will handle the installation and setup processes
- Technicians will be available for troubleshooting and repairs
- Regular maintenance checks will be conducted
The abovementioned support and maintenance services ensure numerous benefits. For one, these play a critical role in extending a machine’s lifespan. Secondly, there will be minimal downtimes and improved print quality.
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5. Environmentally Friendly
If you want to target millennial and Gen Z customers, following the sustainability standards is important. As your agency depends heavily on printing operations, the carbon footprint can be significant which can result in a negative brand image. The reasons include excessive use of ink and toner, paper waste, and energy consumption.
These issues can arise when you own a photocopier, printer, or multifunction printer. Renting a printer can help you solve this issue. The rental agreement includes equipment disposal at the end of the contract. Moreover, you can enjoy access to energy-efficient and optimally functioning devices, further making the approach more environmentally friendly.
Want to Rent a Printer for Your Print Advertising Company?
Leasing a printer is a better tactic than buying one. It offers a number of benefits, such as smaller upfront costs, easy monthly payments, flexibility, scalability, stress-free maintenance, and round-the-clock support. Opt for a reliable printer rental service now to rent a printer for your print advertising company.
